Monday, 6 June 2011

Customer Contact

Very impressed with the Unlocked Guides efforts to listen to their customers. Our youngest, 8-year-old Tansy, attended their Children's Board Meeting on Friday morning. Emily and Josh, the two Unlocked Guides Directors, led the meeting of 9 or 10 children to help them make some key decisions concerning next steps for the developing publishing business. They made a real effort to engage the children and get a real feel for what they wanted. Putting their customers at the centre of their business is excellent practice but rarely done with such verve and enthusiasm. And there were chocolate muffins and Haribo.