Thursday, 10 February 2011

Bringing a smile

Just heard a lovely piece on the radio by a client of ours, Johnnie Boden. He beautifully communicates his brand and even bats off the slightly facetious question "Will Boden ever be cool?" with a very confident and measured, "Coolness is not a brand value of ours." Excellent.

Listen to it on the You and Yours website or read Winifred Robinson's blog here.